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A Technique for Producing Ideas James Young
Publisher: McGraw-Hill

In the eleventh installment of our 52n52 book review series, "A Technique for Producing Ideas" is summarized and celebrated. Therein, James Webb Young writes of the techniques he uses for producing 'ideas'. James Webb Young, the legendary advertising man wrote a great book – A Technique for Producing Ideas in 1960, which is a classic even today. I just finished re-reading this classic written in the 60's for about the 4th time. Let's stick to creative Process. In James Webb Young's tried, true, and excellent little book A Technique for Producing Ideas, he describes a five step process for creating ideas. It goes something like this: 1. A Technique for Producing Ideas is a book that I like to revert to when I'm feeling @ a loss for good ideas. Recently I re-read James Webb Young's classic, A Technique for Producing Ideas. And there's a process to make more brilliant ideas happen… Way back in 1944, James Webb Young outlined a technique for producing ideas. Michael Marshall, internationally recognized for design excellence, recommends books on design and architecture. Summary of a Technique For Producing Ideas by James Webb Young By Avil Beckford The ability to produce great ideas one after the other is a coveted skill. A Technique for Producing Ideas. Recommended by Michael Marshall, AIA, NOMA. €�an idea is nothing more of less than a new combination of old elements”. From "A Technique for Producing Ideas" by James Webb Young Two Principles. First published in 1960, my 1970 edition contains 62 short pages in which Webb Young boils down the production of ideas to five steps. Well, that idea actually came out of somewhere.